To help my mother better understand what I do, and to optimize my site’s SEO, I am a Toronto-based freelance creative advertising copywriter: creating advertising ideas, copy and content for anywhere and everywhere. If you’re still unclear, Mum, that most often includes video scripts, digital and social copy and content, radio scripts, out of home ideas and headlines and, occasionally these days, headlines and copy for print advertising. But I write more than that. I work out strategies. I write briefs (often ones I’ll have to work on). I write new business pitches and other kinds of proposals and PR ideas. I write speeches, memos, tweets and funny out of office emails. I write words for spaces on the Internet, billboards, road signs, those pop-up banners you see at events, the signage for the kiosks at those events, and even cocktail napkins and matchbooks for the caterers. When I’m not writing digital marketing advertising and copy, which these days is more fashionably called being a content writer, (someone who writes digital and social content and advertising) I write blogs, articles and whatever else might be required: short, long and anything in between.
But, if it’s easier Mum, you can think of me simply as an award-winning freelance advertising writer.